Websites and CRM
INSIGHTS & RESOURCES
Driven Leadership, Better Schools
Access clear, high-impact strategies for accreditation, governance, and institutional growth—built specifically for leaders driving meaningful change in their schools.
What is a school CRM? A guide for small private schools
What a school CRM does, how it differs from an SIS, and when a small private school needs one to track inquiries and grow enrollment.
WordPress or a school website platform: which is right for your school?
Compare WordPress with school website platforms on cost, editing, features and lock-in. Find the right fit for a small school.
Multilingual websites for international schools
When an international school should translate its website. Which pages to translate first and how to keep translations accurate.
School website accessibility: what private schools need to know
What ADA and WCAG mean for private school websites. Learn the common accessibility problems and the practical steps to fix them.
How much does a school website cost?
What private schools pay for a website, upfront and each year. See sourced price ranges by tier and what drives the total cost.
How to turn school website visitors into enrollment inquiries
Why families leave school websites without contacting you. How to fix the admissions path, tuition page and inquiry form.
What should a private school website include? A page-by-page checklist
The pages every private school website needs, from admissions and tuition to trust pages. Use this simple checklist to review your site.
Seven signs your school website needs a redesign
Seven signs your school website is costing you enrollments, from slow mobile pages to weak admissions paths. See what a redesign should fix first.
How to grow school enrollment: 5 strategies that work
Grow school enrollment with community partners, focused ads, a better website, parent ambassadors and a tighter admissions process.
School website trust pages: accreditation, safety and policies
What your school website should show about accreditation, safeguarding, policies and leadership. Learn how to state your accreditation status accurately.
The private school website guide: planning, cost and design
Plan a private school website that enrolls families. Must-have pages, costs, platforms, accessibility and how to choose who builds it.
7 private school marketing strategies that fill seats
Discover seven private school marketing strategies that fill seats. Connect your website, open houses, referrals and retention into one system.
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