Insights
INSIGHTS & RESOURCES
Leading School Excellence
Sharp, actionable frameworks for governance, continuous improvement, and accreditation—designed to help school leaders navigate progress with clarity.
- All
- School websites and enrollment systems
- Enrollment and marketing
- School finance and funding
- Accreditation and compliance
WordPress or a school website platform: which is right for your school?
Compare WordPress with school website platforms on cost, editing, features and lock-in. Find the right fit for a small school.
Google Ads for private schools: when they work and what they cost
When Google Ads pay off for private schools and how pricing works. Learn how to test, track cost per enrolled family and check Ad Grants rules.
Multilingual websites for international schools
When an international school should translate its website. Which pages to translate first and how to keep translations accurate.
Google Business Profile and online reviews for schools
How schools set up and verify a Google Business Profile and earn honest reviews. Learn the rules on eligibility, verification and review requests.
School website accessibility: what private schools need to know
What ADA and WCAG mean for private school websites. Learn the common accessibility problems and the practical steps to fix them.
How much does a school website cost?
What private schools pay for a website, upfront and each year. See sourced price ranges by tier and what drives the total cost.
SEO for private schools: how parents search and how to be found
Learn how parents search for private schools and how to show up. Covers your Google profile, key pages, keywords, content and tracking.
How to turn school website visitors into enrollment inquiries
Why families leave school websites without contacting you. How to fix the admissions path, tuition page and inquiry form.
What should a private school website include? A page-by-page checklist
The pages every private school website needs, from admissions and tuition to trust pages. Use this simple checklist to review your site.
Hiring a school marketing agency vs doing it in-house
Should your school hire a marketing agency or keep marketing in-house? Compare skills, cost and control, and see when a hybrid model works best.
Seven signs your school website needs a redesign
Seven signs your school website is costing you enrollments, from slow mobile pages to weak admissions paths. See what a redesign should fix first.
How much should a private school spend on marketing?
How much should a private school spend on marketing? Set a budget from your enrollment goal and track cost per inquiry and per enrolled family.
School website trust pages: accreditation, safety and policies
What your school website should show about accreditation, safeguarding, policies and leadership. Learn how to state your accreditation status accurately.
Video, virtual tours and online open houses that enroll families
How private schools use a virtual tour, short videos and online open houses to reach families who can't visit. Plan, film and turn views into inquiries.
The private school website guide: planning, cost and design
Plan a private school website that enrolls families. Must-have pages, costs, platforms, accessibility and how to choose who builds it.